CONTROL

Control
(Chapter 18)
​A SET approach promotes bottom-up information systems that take into account externalities and that facilitate measuring and enhancing social and ecological well-being and outcomes. SET information systems influence business functions such as finance (ensure the well-being of all stakeholders, not only shareholders), accounting (focus on long-term and include non-monetary measures), supply chain (enhance socio-ecological well-being for all suppliers), and marketing (focus on customer needs and externalities). 
​What sorts of data do you wish managers would start to use as information upon which to base decisions?
​EMAIL BRUNO
​BRUNO DYCK
Bruno Dyck enjoys collaborating with managers, scholars, and students to promote SET management principles and practices. He is a Full Professor in the Asper School of Business at the University of Manitoba, and has published several prize-winning books and articles, and won awards for research and teaching, including the 2019 Expanded Reason Award. Bruno enjoys cycling to work year-round, becoming a vegetarian, buying local goods and services, hiking, and spending time with family and friends.
EMAIL DAVID
DAVID HOLCOMB
​David Holcomb has assisted in the launch of this website -- developing ideas in conversation with Bruno and turning those ideas into reality. For the past 35 years, business for the common good has been one of David's vocational anchors. He has completed graduate work in both business and theological studies and has worked in both fields. Currently David resides with his family in Milwaukie, Oregon, where he serves as the Director of Finance and Operations with a local non-profit.