THE TEXTBOOK ON SET...

SET Management is developed in a 2018 textbook titled Management: Financial, Social, and Ecological Well-Being by Bruno Dyck, Arran Caza, and Frederick A. Starke. Like many other management textbooks, this one follows a 4-fold process of management: planning, organizing, leading, and controlling. Unlike other management textbooks, this one presents three management approaches side-by-side: financial bottom line (FBL), triple bottom line (TBL), and social and ecological thought (SET). Learning about multiple approaches to management has been empirically shown to enhance critical thinking ability, reduce emphasis on materialism and individualism, and improve ethical thinking.

For more information about the book, including background about its authors and supporting research, please feel free to visit the publisher's website.

Explore the book...

This section of the website will provide a deeper introduction to the textbook, particularly to the SET Management approach. Below you will find brief summaries to each of the four major sections of the book. Each summary will also provide links to summary chapters, allowing you to explore the various components.
​​In an age where short-termism among executives and threats to the natural environment are growing in parallel, it is heartening to discover an incisive, important, and timely text that can help the managers of tomorrow battle those trends. We are honored to give this book our very strongest endorsement.
​~ Danny Miller, Isabelle Le Breton-Miller (HEC Montreal)
​This is a unique textbook that pulls students into the 21st century, It is unlike most management texts in that students get to view issues from multiple lenses and theoretical perspectives--a major advantage over other management textbooks. In addition, the emphasis on entrepreneurship takes seriously the notion that we are entering an era when creating jobs and finding previously unexplored opportunities for professional contributions is the key to success. This book gets it right.
~ Kim Cameron (Ross School of Business, Michigan)
​EMAIL BRUNO
​BRUNO DYCK
Bruno Dyck enjoys collaborating with managers, scholars, and students to promote SET management principles and practices. He is a Full Professor in the Asper School of Business at the University of Manitoba, and has published several prize-winning books and articles, and won awards for research and teaching, including the 2019 Expanded Reason Award. Bruno enjoys cycling to work year-round, becoming a vegetarian, buying local goods and services, hiking, and spending time with family and friends.
EMAIL DAVID
DAVID HOLCOMB
​David Holcomb has assisted in the launch of this website -- developing ideas in conversation with Bruno and turning those ideas into reality. For the past 35 years, business for the common good has been one of David's vocational anchors. He has completed graduate work in both business and theological studies and has worked in both fields. Currently David resides with his family in Milwaukie, Oregon, where he serves as the Director of Finance and Operations with a local non-profit.