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SET Management and cultural re-enlightenment

11/29/2019

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The SET management approach has much in common with the “Cultural Re-Enlightenment” archetype described by leading management scholars Andrew Hoffman and Devereaux Jennings in their recent book “Re-engaging with sustainability in the Anthropocene era.”  Both approaches share an emphasis on the need to go beyond sustainable development, to focus on flourishing rather than on materialism and self-interest, to replace reductionist thinking with a sense of transcendent connectedness, and to highlight the role of localized entrepreneurs. And, just like SET management is based on virtue ethics rather than mainstream utilitarian ethics, Hoffman and Devereaux observe that "the logics of science in Cultural Re-Enlightenment will be balanced by new logics of ... religion, philosophy, and others, ones that are congruent with one another.” ​

re-engaging with sustainability in the anthropocene era by hoffman and jennings
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    Bruno Dyck

    Bruno is an organizational theorist at the University of Manitoba. He loves being a management professor, scholar and teacher.

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​EMAIL BRUNO
​BRUNO DYCK
Bruno Dyck enjoys collaborating with managers, scholars, and students to promote SET management principles and practices. He is a Full Professor in the Asper School of Business at the University of Manitoba, and has published several prize-winning books and articles, and won awards for research and teaching, including the 2019 Expanded Reason Award. Bruno enjoys cycling to work year-round, becoming a vegetarian, buying local goods and services, hiking, and spending time with family and friends.

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EMAIL DAVID
DAVID HOLCOMB
​David Holcomb has assisted in the launch of this website -- developing ideas in conversation with Bruno and turning those ideas into reality. For the past 35 years, business for the common good has been one of David's vocational anchors. He has completed graduate work in both business and theological studies and has worked in both fields. Currently David resides with his family in Milwaukie, Oregon, where he serves as the Director of Finance and Operations with a local non-profit. 
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