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Carbon-conscious contractors: Velo Renovation*

2/12/2022

4 Comments

 
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​Imagine a home renovation business that began in a global pandemic, that pays employees to cycle to their job sites year-round, and is located in the cold winter climate of Winnipeg, Canada. This is the story of Velo Renovation, a SET-run business started by passionate cyclist, Nathaniel (Nate) De Avila. In addition to promoting ecological well-being via cycling, Velo actively presents clients with sustainable renovation alternatives (e.g., promoting the use of natural materials like linseed oil paint and up-cycling existing materials) and uses sustainable practices (e.g., Velo avoids the use of aggressive and harmful chemicals whenever possible). Velo’s revolutionary management and leadership style also foster social well-being: employees set their own hours and their own pay, and Nate ensures that “the books are open to everyone” enabling employees to look at Velo’s revenues and expenses. Additionally, Velo’s mission emphasizes the value of friendship over profit. The Velo team has remained consistently diverse with the inclusion of women, ethnic minorities, and individuals with barriers to the workforce. Employees describe Nate as “an incredible teacher”, someone who is “extremely gracious and patient,” and is “always trying to push safety, or happiness and well-being” on the job rather than efficiency, speed or productivity. A number of employees mentioned that Velo has given them a sense of stability in a time where everything seemed to be up in the air. Because of its emphases on cycling and spending time outdoors, one employee enthuses that working at Velo “feels like an adventure, it doesn’t feel like work.” An exemplary SET firm, Velo Renovation explicitly prioritizes people and the planet over profit.

*This short blog post on Velo Renovation—one of dozens of SET firms being studied by a research team at the Asper School of Business—was written by Master’s student Savanna Vagianos. For more information, visit https://velorenovation.ca
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4 Comments
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4/12/2024 03:58:16 pm


Velo Renovation sounds like a breath of fresh air in the home renovation world! Nate's passion for cycling and sustainability is inspiring. It's great to see a company prioritize eco-friendly practices and employee well-being. They're definitely setting a cool new standard for businesses.

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9/4/2024 10:58:14 pm

Perfect for tough jobs. This remover handled the thick mold in my basement without a problem.

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    Bruno is an organizational theorist at the University of Manitoba. He loves being a management professor, scholar and teacher.

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​EMAIL BRUNO
​BRUNO DYCK
Bruno Dyck enjoys collaborating with managers, scholars, and students to promote SET management principles and practices. He is a Full Professor in the Asper School of Business at the University of Manitoba, and has published several prize-winning books and articles, and won awards for research and teaching, including the 2019 Expanded Reason Award. Bruno enjoys cycling to work year-round, becoming a vegetarian, buying local goods and services, hiking, and spending time with family and friends.

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DAVID HOLCOMB
​David Holcomb has assisted in the launch of this website -- developing ideas in conversation with Bruno and turning those ideas into reality. For the past 35 years, business for the common good has been one of David's vocational anchors. He has completed graduate work in both business and theological studies and has worked in both fields. Currently David resides with his family in Milwaukie, Oregon, where he serves as the Director of Finance and Operations with a local non-profit. 
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