A study by Euromonitor International suggests that consumers are increasingly seeking out goods and services consistent with SET organizations: 68% of consumers say that having a positive impact on the environment is a priority for them, and 39% prefer to purchase fewer but higher quality products. The report, 2019 Megatrends: State of Play, can be downloaded here.
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Bruno DyckBruno is an organizational theorist at the University of Manitoba. He loves being a management professor, scholar and teacher. Archives
April 2020
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