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The need for a “big picture” understanding

10/11/2020

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A holistic term like sustainability defies piecemeal understanding. In other words, in order to understand deeply what sustainability means for business, one must understand how business fits with larger systems and problems in ecology (e.g., the carbon cycle), sociology (e.g., meaning of community) and economics (e.g., varieties of capitalism). It requires understanding how sustainability at an organizational level is related to the larger issues facing humankind, such as economic inequality, climate change, and the growing power of multinational corporations. This demands understanding basic ecosystems and fundamentals about human nature and the social order. 

Question. Do you agree that it is important for managers to learn about eco-systems and basic fundamentals of human nature? Or is it tough enough for managers to learn about accounting and finance and marketing, and we should leave it to others to learn about and care for the ‘big picture’? What are the dangers if the titans of industry, or even everyday managers, are not trained to think about these larger ‘big picture’ issues?​
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    Bruno Dyck

    Bruno is an organizational theorist at the University of Manitoba. He loves being a management professor, scholar and teacher.

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​EMAIL BRUNO
​BRUNO DYCK
Bruno Dyck enjoys collaborating with managers, scholars, and students to promote SET management principles and practices. He is a Full Professor in the Asper School of Business at the University of Manitoba, and has published several prize-winning books and articles, and won awards for research and teaching, including the 2019 Expanded Reason Award. Bruno enjoys cycling to work year-round, becoming a vegetarian, buying local goods and services, hiking, and spending time with family and friends.

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EMAIL DAVID
DAVID HOLCOMB
​David Holcomb has assisted in the launch of this website -- developing ideas in conversation with Bruno and turning those ideas into reality. For the past 35 years, business for the common good has been one of David's vocational anchors. He has completed graduate work in both business and theological studies and has worked in both fields. Currently David resides with his family in Milwaukie, Oregon, where he serves as the Director of Finance and Operations with a local non-profit. 
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