Rebecca Henderson, a professor at the Harvard School of Business, believes that the time is ripe to usher in a reimagined capitalism, where profits are not seen as the end goal of business, but rather as a means to produce goods and services in ways that both respect the environment and treat one another with dignity. She notes that business people’s support for ecological well-being came earlier than their support for social well-being, but is optimistic that social inequalities laid bare by COVID-19 may hasten manager's commitment to social justice issues as well. She argues that: “embracing a pro-social purpose beyond profit maximization and taking responsibility for the health of the natural and social systems on which we all rely not only makes good business sense but is also morally required” (Henderson, 2020: 11).
Henderson, R. (2020). Reimagining capitalism in a world on fire. New York, NY: Hachette Book Group Inc.
Peters, A. (2020, May 4). How businesses can make positive change during the pandemic. Fast Company.