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A recent article in the Journal of Business Ethics argues that "conceptualizing individuals as profit-maximizing actors neglects their freedom to reflect on the purposes and goals of their actions.” The authors call for the development of management theory and practice that is grounded in alternative normative assumptions. This is entirely consistent with SET management, which is grounded in virtue ethics that challenge the materialistic and individualistic assumptions and utilitarian ethics that characterize the dominant approach to management.
Moosmayer, D. C., Waddock, S., Wang, L., Hühn, M. P., Dierksmeier, C., & Gohl, C. (2019). Leaving the road to Abilene: A pragmatic approach to addressing the normative paradox of responsible management education. Journal of Business Ethics, 157(4), 913-932.
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Bruno DyckBruno is an organizational theorist at the University of Manitoba. He loves being a management professor, scholar and teacher. Archives
April 2020
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BRUNO DYCK
Bruno Dyck enjoys collaborating with managers, scholars, and students to promote SET management principles and practices. He is a Full Professor in the Asper School of Business at the University of Manitoba, and has published several prize-winning books and articles, and won awards for research and teaching, including the 2019 Expanded Reason Award. Bruno enjoys cycling to work year-round, becoming a vegetarian, buying local goods and services, hiking, and spending time with family and friends.
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DAVID HOLCOMB
David Holcomb has assisted in the launch of this website -- developing ideas in conversation with Bruno and turning those ideas into reality. For the past 35 years, business for the common good has been one of David's vocational anchors. He has completed graduate work in both business and theological studies and has worked in both fields. Currently David resides with his family in Milwaukie, Oregon, where he serves as the Director of Finance and Operations with a local non-profit.
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