A recent article in the Journal of Business Ethics argues that "conceptualizing individuals as profit-maximizing actors neglects their freedom to reflect on the purposes and goals of their actions.” The authors call for the development of management theory and practice that is grounded in alternative normative assumptions. This is entirely consistent with SET management, which is grounded in virtue ethics that challenge the materialistic and individualistic assumptions and utilitarian ethics that characterize the dominant approach to management.
Moosmayer, D. C., Waddock, S., Wang, L., Hühn, M. P., Dierksmeier, C., & Gohl, C. (2019). Leaving the road to Abilene: A pragmatic approach to addressing the normative paradox of responsible management education. Journal of Business Ethics, 157(4), 913-932.