 A recent study interviewed owners of over twenty SET businesses in Winnipeg, Canada. Preliminary analyses of the data pointed to 5 themes evident in many SET businesses in the sample: 1) rather than compete, SET firms choose to cooperate with other organizations that offer similar goods and services (because they share the goal of improving overall well-being); 2) rather than operate with a traditional corporate culture, SET firms tend to treat employees, customers and even suppliers like family, developing a sense of community within the firm and among its stakeholders; 3) rather than hire people with the “best” resume or skills, SET firms hire employees who understand and support the organization's values and goals, and often hire people who may find it difficult getting a job elsewhere; 4) rather than burdensome and stressful, work in SET firms is typically engaging and energized (e.g, because of shared values); and 5) rather than emphasize globalization and industrialization, SET firms often harken back to times when workers, customers, and suppliers lived in the same community, and technologies were friendlier to the environment.
For a fuller review of the findings, and a list of the organizations in the study, please click here.
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Bruno DyckBruno is an organizational theorist at the University of Manitoba. He loves being a management professor, scholar and teacher. Archives
April 2020
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BRUNO DYCK
Bruno Dyck enjoys collaborating with managers, scholars, and students to promote SET management principles and practices. He is a Full Professor in the Asper School of Business at the University of Manitoba, and has published several prize-winning books and articles, and won awards for research and teaching, including the 2019 Expanded Reason Award. Bruno enjoys cycling to work year-round, becoming a vegetarian, buying local goods and services, hiking, and spending time with family and friends.
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DAVID HOLCOMB
David Holcomb has assisted in the launch of this website -- developing ideas in conversation with Bruno and turning those ideas into reality. For the past 35 years, business for the common good has been one of David's vocational anchors. He has completed graduate work in both business and theological studies and has worked in both fields. Currently David resides with his family in Milwaukie, Oregon, where he serves as the Director of Finance and Operations with a local non-profit.
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