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Beware of companies whose environmental reports are confusing

1/26/2020

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What happens when a firm wants to have the positive image that comes from being seen as transparent about its environmental performance, but its environmental performance is unfavourable? Research suggests that such companies issue confusing reports that are difficult for readers to understand (long sentences, technical terms, multi-syllabic jargon). It seems they want the benefit of appearing to be transparent, while avoiding the reputational costs that come from poor actual performance. In contrast, from a SET perspective, it is important to provide clear and transparent communication about environmental and social performance. Moreover, SET firms may invite third parties to help prepare such reports.

Fabrizio, K. R., & Kim, E. H. (2019). Reluctant Disclosure and Transparency: Evidence from Environmental Disclosures. Organization Science, 30(6), 1207-1231.
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    Bruno Dyck

    Bruno is an organizational theorist at the University of Manitoba. He loves being a management professor, scholar and teacher.

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​EMAIL BRUNO
​BRUNO DYCK
Bruno Dyck enjoys collaborating with managers, scholars, and students to promote SET management principles and practices. He is a Full Professor in the Asper School of Business at the University of Manitoba, and has published several prize-winning books and articles, and won awards for research and teaching, including the 2019 Expanded Reason Award. Bruno enjoys cycling to work year-round, becoming a vegetarian, buying local goods and services, hiking, and spending time with family and friends.

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DAVID HOLCOMB
​David Holcomb has assisted in the launch of this website -- developing ideas in conversation with Bruno and turning those ideas into reality. For the past 35 years, business for the common good has been one of David's vocational anchors. He has completed graduate work in both business and theological studies and has worked in both fields. Currently David resides with his family in Milwaukie, Oregon, where he serves as the Director of Finance and Operations with a local non-profit. 
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